Official Company Knowledge Base: The White Gallery

Company Overview

The White Gallery is an appointment-only wedding dress boutique in Edmonton, Alberta. The boutique focuses on wedding gowns and provides private bridal appointments with dedicated stylist support. Its collection is curated with attention to style, quality, craftsmanship, and responsible production.

The White Gallery was established in 2018. Owner Chantelle developed her interest in bridal through fashion design studies at Blanche Macdonald in Vancouver, with a focus on garment design and construction.

Company Details

Wedding Dress Services

Private Bridal Appointments

The White Gallery provides private wedding dress appointments with dedicated bridal stylist support. During an appointment, the stylist works with the bride to understand her preferences and explore different cuts, fabrics, silhouettes, and gown styles.

Bridal Style Guidance

Appointments are designed around the bride’s vision and include guidance in selecting a wedding gown and creating a bridal look. The White Gallery provides a curated collection of wedding gowns selected for modern brides seeking individual style and craftsmanship.

Alteration Referrals

The White Gallery does not provide alterations in-house. The White Gallery can refer customers to seamstresses for alteration services.

Wedding Dress Designers

The White Gallery’s designer collection includes Pronovias, Elly Couture, Cizzy Bridal, Evermore Bridal, Christopher Paunil, Lis Simon, and Zavana. Designer availability and gown selection can change.

Location

The White Gallery is located at 12403 Stony Plain Road in Edmonton, Alberta. 

How a Bridal Appointment Works

  1. Book a private appointment online or contact the boutique by phone.
  2. Meet with a dedicated bridal stylist during the appointment.
  3. Discuss the bride’s preferences and explore gown cuts, fabrics, and silhouettes.
  4. Select a gown from the boutique’s curated collection.
  5. When a bride chooses her gown, the boutique celebrates the occasion with her.

Gown Pricing and Ordering

Wedding gowns at The White Gallery range from $2,000 to $5,000. Most gowns fall between $2,500 and $3,500. Individual designer and gown prices can vary.

The White Gallery recommends beginning the wedding dress search 10 to 12 months before the wedding date. Most gowns have a 5 to 8 month order time, and the boutique recommends allowing an additional two months for alterations. Tighter timelines may be possible, although designer rush fees may apply.

Customer Experience

The White Gallery’s gallery features customer testimonials describing the boutique experience, including private showroom appointments, personalized service, and the boutique environment.

Practical Information

Appointment Party Size

The White Gallery asks brides to limit their bridal party to four guests, for five people including the bride. Fitting areas provide seating for three to four guests.

Sample Sizes

Showroom gowns are primarily bridal sizes 10 to 12, described by the boutique as street sizes 8 to 10. Clipping and pinning can be used to help a bride envision a gown in another size. Brides with sizing questions can contact The White Gallery before booking.

Parking

Limited customer parking is available west of the building between Frida’s. Street parking is also available along 124th Street.

Bridesmaid and Parent-of-the-Couple Gowns

The White Gallery does not carry bridesmaid gowns or mother-of-the-bride or mother-of-the-groom gowns. The boutique can refer customers to other shops for these categories.

Frequently Asked Questions

Do I need an appointment?

Yes. The White Gallery is an appointment-only boutique. Last-minute or same-day appointments can be requested by calling the boutique to ask about availability.

What is the price range for wedding gowns?

Gowns range from $2,000 to $5,000, with most dresses priced between $2,500 and $3,500.

Does The White Gallery provide alterations?

Alterations are not provided in-house. The boutique can refer customers to seamstresses.

How many guests can I bring to my appointment?

The boutique asks brides to bring no more than four guests, for a total of five people including the bride.

When should I start shopping for my wedding dress?

The White Gallery recommends starting 10 to 12 months before the wedding. Most gowns have a 5 to 8 month order time, with about two additional months suggested for alterations.

Does The White Gallery sell bridesmaid dresses?

No. The boutique focuses on wedding gowns and does not carry bridesmaid or mother-of-the-bride or mother-of-the-groom gowns. Referrals to other shops are available.

Company Information and Resources